TheMapMan (Mark Reed) studied Cartography at RMIT University and has a Bachelor of Applied Science (Land Information - Honours), and a Masters of Business (eBusiness & Communication) from Swinburne University.

Mark worked at Sensis Pty. Ltd. (Yellow Pages, White Pages, Whereis - a wholly owned subsiduary of Telstra at the time) for 15 years. Mapping projects included participation in the development of Australia's 1st in-car navigation database, and co-founding/managing in its first few years of operation.

Other projects included, 
Managing mapping for the 1997 and 1998 Sydney to Hobart yacht races, Development and management of an interactive online real-time mapping for the 2001 Targa Tasmania car rally, and the 2000 Herald Sun Bicycle Tour.

Over the last few years at Sensis the focus was on the acquisition and management (including planning and budgeting) of content for all of Sensis' online sites; via various Content Management Systems. This included a number of extensive documentation activities such as preparing and reviewing responses to tenders (Requests For Proposals - RFPs) and conducting internal IT policy audits.

As a Web Producer Mark was constantly writing Functional Specifications, Business Requirements and User Guides (for Helpdesk staff), reviewing User Experience documents and Test Plans, and participating in major IT initiatives. For example managing the Y2K verification, documentation and testing for all Whereis mapservers at the time.

Throughout time at Sensis an  interest in Cartographic activities was maintained through participation in the MSIA (Mapping Sciences Institute, Australia) and the SSSI (Surveying and Spatial Sciences Institute).

Activities and awards have included the following:
MSIA National President, MSIA Regional President, Bulletin Editor, Conference convenor & organiser, SSSI Regional Committee Member, Part of the foundation team of the SSI, Co-founder of the SSSI Young Professionals in Victoria, President of the Victorian Region SSSI Young Professionals
Asia/Pacific Young Spatial Professional of the Year, Victorian Young Spatial Professional of the Year, SSSI Student Mapping Excellence Award

More Information regarding specific roles and duties can be viewed on LinkedIn.

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